Sonia Rykiel put on a devil-may-care show at Les Arts Décoratifs in Paris this week, showing over 200 new classic Rykiel designs. Rykiel started her line in 1968 and the brand has been staying afloat due to its branding & minimalist tendencies in a time when the bulk of consumers are re-thinking their spending habits. Surely, Rykiel has weathered recesessions before, not the least of which being the 1987 S&L downturn and the current global crisis.
« International textile trade on the minds of U.S. Senate... | Main | Holiday Parties Canceled for Big Fashion and Media Houses... »
November 17, 2008
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e554de37468833010535feb909970c
Listed below are links to weblogs that reference Sonia Rykiel's Big Show in Hard Economic Times:
The comments to this entry are closed.
Who did your wallet?!?
- I am a Departmental Fellow in NYU's Business and Economic Reporting Program. I'm former United Nations correspondent and freelance journalist with a strong interest in emerging markets... and apparently, the business of fashion.
Comments