By Joan R. Magee
Burberry
has been in existence since 1856, and has indubitably weathered many an
economic storm. That doesn't preclude it from reflecting the particular
ambiance of a time, whether it be political or economic.
In their
London Fashion Week show, the new collection was minimalist and
conservative -- almost reverential to the tumultuous financial times.
Gray was the
dominant color; the pallor of the models matched the tone. A luxury brand, Burberry is not for everyone, but it's impossible to escape the economic realities setting in -- no matter what tax bracket you're in.
Does this fashionable commiseration translate into better financial performance? It appears so.
In 2008, Burberry Group P.L.C. announced total
revenue increased by 18 percent. Retail revenue up 17 percent, with
comparable store sales growth of percent, with Retail sales making up
over 50 percent of revenue. North America and Emerging Markets
outperformed. They predict a 10 percent growth in 2009, according to
their stock report.
Here is the link to WSJ's coverage of the Burberry London fashion show:
WSJ Link